Digital Marketing…Independent or Part-of-Large-Company?

Based on search results, it appears that a digital marketing agency working independently can potentially be more profitable than one that is part of a larger company.

The main reasons for this are:

1. Lower overhead costs: Independent agencies don’t have the additional expenses and bureaucracy of being part of a larger organization. Their main cost is employee salaries.
2. More flexibility: Independent agencies have more control and flexibility over their operations, pricing, and strategies compared to in-house teams.
3. Scalability: Independent agencies can more easily scale up or down based on demand, adjusting their workforce and resources accordingly.

Being part of a larger company can provide benefits like more resources, stability, and potentially a larger client base. In terms of pure profitability, however, the search results suggest that independent digital marketing agencies have an advantage due to their lean structure and agility.